Technology Enriching Lives

The Scrap Exchange PR Proposal

This is a Public Relations campaign proposal that I worked on for my degree “capstone” class, Public Relations Applications. My Professor was Dr. James Kiwanuka-Tondo, an outstanding member of the Public Relations industry, that taught us the real-life applications for everything we had learned throughout our undergraduate careers.

We worked with an actual client to complete everything from researching their needs and influence, to planning and conducting market and publics research. At the end of the semester we had the proposal printed and bound, and gave a copy of it after presenting the information to the organization.

The following link will open it in a word document:

The Scrap Exchange Campaign Proposal

This is for PDF version: Scrap Exchange Proposal

The Scrap Exchange is an organization that focuses on creative reuse of industrial waste materials. I enjoyed this immensely, because environmental responsibility is a passion of mine.


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